Luxury Living Program
Founded in 1855, Baird & Warner is the nation’s most established and Chicagoland’s largest, locally owned independent residential real estate services company. The Baird & Warner brand has been synonymous with a highly personalized service experience refined over more than 150 years of expertise, innovation and integrity. With 25 state-of-the-art offices, more than 1,800 seasoned broker associates, and award-winning mortgage and title services, Baird & Warner is uniquely qualified to serve all of your real estate needs locally, nationally and internationally.
In today’s complex luxury real estate environment, having an experienced professional on your side is more important than ever. Whether you’re buying or selling, your Baird & Warner broker associate will work tirelessly to deliver the highest possible value in the shortest amount of time and with the least amount of inconvenience. Working together with your broker associate, a Key Mortgage loan officer is available to offer confidential financial assistance, while a Baird & Warner Title Services local attorney will ensure that your transaction is seamless.
Throughout its long history, Baird & Warner has continually reinvented itself in response to the ever-changing demands of the real estate industry and our increasingly savvy, sophisticated clientele. From introducing the first luxury home marketing campaign to creating one of the first real estate websites, Baird & Warner has developed the most advanced marketing tools and technology to serve our clients’ discerning needs. In addition to BairdWarner.com, Chicagoland’s No. 1 real estate website for three consecutive years, we syndicate your property to more than 400 premier real estate sites, including Zillow, Trulia, REALTOR.com and WallStreetJournal.com, guaranteeing its exposure to millions of affluent buyers.
Baird & Warner consistently ranks among the nation’s most prestigious real estate firms, and was named the No. 1 best place to work in Chicagoland by the Chicago Tribune in 2014, the brokerage’s third consecutive Top Workplace award. A client-focused culture, superior service delivery and unquestionable integrity have been cornerstones of Baird & Warner for more than 150 years, and remain at the heart of our commitment to our clients and the communities we serve. From helping the City of Chicago recover after the Great Chicago Fire to leading the fight for equal housing, the Baird & Warner brand is synonymous with superior ethics, taking a stand, and an unwavering commitment to doing what’s right.
Through charitable contributions and ongoing volunteerism from our highly dedicated broker associates, loan officers and staff, the Baird & Warner Good Will Network has donated thousands of volunteer hours and nearly $2 million to a wide array of local nonprofit organizations with a focus on shelter and homelessness, particularly for women and children. For a locally owned business led by one family through five generations and more than 150 years, supporting local communities is paramount because for us, Chicagoland is more than just a market — it’s home.
In the luxury niche, no other real estate services company offers today’s experience-oriented and increasingly sophisticated clientele the global reach and local expertise of Baird & Warner and Leading Real Estate Companies of the World®. As Chicagoland’s most respected brokerage and a founding member of Luxury Portfolio International®, your extraordinary property will be represented by some of the most competent, connected and highly respected professionals, who will deliver the broadest possible exposure to more than 55 million affluent consumers locally and around the world.
Luxury Portfolio International
The luxury real estate market has become more sophisticated and complex over the years, and having a exceptionally skilled, knowledgeable and trustworthy professional who understands your lifestyle is positively essential. Luxury Portfolio International® is a collection of the world’s most experienced, visible and highly regarded experts in luxury real estate. As a member of this distinguished group, your Baird & Warner broker associate is able to leverage insight-driven marketing and technology tools to present you with a broader yet more targeted affluent market, and ensure that your property is exposed to the largest number of relevant buyers across the globe.
The Baird & Warner Luxury Portfolio International program is a trusted, sought-after resource for today’s high-net-worth real estate clientele. With an unmatched reach of more than 120,000 sales associates at 500 leading brokerage firms across 50 countries, it clearly offers the most powerful network than any other real estate services company. Furthermore, our direct affiliation with Leading Real Estate Companies of the World® enables us to leverage a global referral program for the benefit of our most extraordinary homes that makes more than 30,000 client introductions each year and has the largest share of properties over $1 million. ®
As soon as your luxury home is listed in the Multiple Listing Service (MLS) it will receive premium exposure on BairdWarner.com, Chicagoland’s No. 1 real estate website, including all of the property’s exceptional details, unique features, specifications and professional photographs. Our award-winning site’s elegant user interface and powerful search functionality combine to make it easy for discerning buyers to locate your property, while a wealth of custom links and interactive online marketing tools provide immediate access to your broker associate for more detailed information.
With a completely integrated and highly sophisticated marketing campaign that reaches far beyond local, we leverage extensive social media platforms and international partner websites to ensure your home receives maximum exposure with a compelling, elegant online presence. In addition to BairdWarner.com, Chicagoland’s No.1 real estate website, your property is featured on WallStreetJournal.com, CountryLife.co.uk and Juwai.com, targeting the affluent China market. Furthermore, it is expertly translated into nine languages and 60-plus currencies, and syndicated through our award-winning affiliate, LuxuryPortfolio.com, which represents more $1 million properties than any other luxury network.
All luxury properties listed with Baird & Warner also receive a highly personalized, incredibly robust and professionally designed website dedicated to showcasing their exceptional features, complete with a unique Web address (e.g., 123mainstreet.bairdwarner.com). This exclusive property website contains a professional photo gallery of your home, all of its significant property details, custom links and your broker associate’s contact information. Such a sophisticated combination of online technology and all of its diverse elements work seamlessly together to expertly market your distinctive property to the online world.
Your extraordinary home deserves the support of the latest and most sophisticated mobile technology available. The industry-leading Baird & Warner mobile application works seamlessly with a potential buyer’s smartphone or tablet GPS to provide the most up-to-date listing, open house and relevant price adjustment information based on the user’s current location. Through a variety of advanced search functions, this innovative tool will provide a highly personalized search experience and reach the next generation of tech-savvy, high-net-worth mobile homebuyers and direct them to your listing.
Our luxury marketing program reaches more than 55 million affluent consumers annually through hundreds of affiliates around the globe, as well as through our international real estate partner websites. Leveraging publications targeted at high-net-worth individuals — The Wall Street Journal, Luxe Interiors + Design, Unique Homes, Country Life International and more — we drive qualified prospects to your property. Our exclusive Luxury Portfolio International magazine highlights these incredible homes along with the latest in luxury destinations, designers and lifestyle trends, and is read by affluent clients in more than 60 countries.
Marketing an exceptional luxury property requires a unique and highly individualized approach. Your Baird & Warner broker associate has the necessary expertise, sophistication and specialized competence to develop a customized plan designed to put the full power of our vast in-house marketing resources behind the sale of your home. With the dedicated support of a team of marketing experts, your broker associate will develop a comprehensive campaign, including exquisite printed property collateral, feature sheets, advertisements and email messages to form the core of your exclusive marketing plan.
In order to attract today’s discerning buyer, even the most prestigious and luxurious of residences can benefit from a trained staging professional’s insight to ensure the highest visual impact possible. Once your home is ready for its debut, a seasoned professional photographer will perform a comprehensive photo session to capture every single exquisite detail. The images will be combined into a stunning online visual gallery and leveraged to showcase your home’s appeal on the Multiple Listing Service (MLS), BairdWarner.com, syndicated across the web, and in all marketing materials. While surprising to a well-informed luxury seller, it is not uncommon for brokerages unfamiliar with the affluent market to take these photos themselves or use amateur photographers, severely compromising the property’s valuation.
When it comes to marketing the extraordinary properties of our luxury clientele, we are proud of our heritage locally and nationally. As one of the most successful, respected and established real estate institutions, a Baird & Warner branded sign assures potential buyers that you have a highly experienced and ethical professional representing you. At your direction, a discreet yet instantly recognizable luxury Baird & Warner ‘for sale’ sign will be positioned on the property grounds to provide immediate access to your home’s specific listing details and your broker associate’s essential contact information.
Our exclusive Luxe Analytics™ program provides your broker associate with a comprehensive report which tracks online activity of potential buyers who are viewing your luxury property. A typical visitor to LuxuryPortfolio.com has a household income of $1.32 million, owns a primary home valued at more than $3.8 million and a secondary home valued at more than $5 million. Through this advanced tool, we monitor their location, both domestic and international, language and preferred currency in order to gauge market response to your home. This will help your broker associate make informed decisions and maximize your options when you receive offers from interested parties
As with most upper-bracket financial investments, there is an art to negotiating in order to ensure that the process is fluid and efficient, and that both parties are satisfied with the outcome of the transaction. Particularly in the world of luxury real estate, this expertise is absolutely essential, and your Baird & Warner broker associate has the insight, training and proven track record to provide you with a comprehensive plan of how they will negotiate strategically on your behalf to ensure that you receive the most favorable terms and highest possible return on your investment.